Apple Explains Why Microsoft's xCloud Is Not on The App Store

Apple has provided a statement to explain its stance on why Microsoft's xCloud and Google'southward Stadia cloud game streaming services are not available in the App Store for iPhone and iPad. In its statement, Apple tree has missed the point of why users and companies alike are publicly lament, and instead, it has stuck to its old routine of talking about the App Store's benefits and features.

Microsoft publicly announced that it will not be bringing its xCloud streaming service to iOS and stopped testing early because Apple's App Store policies do not allow the service to work in its intended state.

Here is the full statement provided to Business Insider by Apple:

The App Shop was created to be a safe and trusted place for customers to find and download apps, and a great business opportunity for all developers. Earlier they continue our store, all apps are reviewed against the same gear up of guidelines that are intended to protect customers and provide a fair and level playing field to developers.

Our customers relish swell apps and games from millions of developers, and gaming services can admittedly launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. In improver to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.

Business organization Insider has interpreted this statement equally Apple tree's unwillingness to publish such apps because it cannot review each of the games offered by these services. This makes no sense any equally Spotify and Netflix as well stream a lot of content that does not require Apple'due south review. Spotify and Netflix'due south content, along with streaming content from many other services, besides does non appear in search results for Apple's TV or iTunes apps, or its accompanying charts.

In response to Apple tree's argument, Microsoft published a new statement and chosen out Apple for continuing alone as the only general-purpose platform that is belongings back deject gaming via Xbox Game Pass.

Our testing menstruation for the Projection xCloud preview app for iOS has expired. Unfortunately, we do not accept a path to bring our vision of cloud gaming with Xbox Game Laissez passer Ultimate to gamers on iOS via the Apple App Store. Apple stands alone as the merely general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Laissez passer. And it consistently treats gaming apps differently, applying more than lenient rules to not-gaming apps even when they include interactive content. All games available in the Xbox Game Pass catalog are rated for content by independent manufacture ratings bodies such as the ESRB and regional equivalents. We are committed to finding a path to bring deject gaming with Xbox Game Pass Ultimate to the iOS platform. Nosotros believe that the customer should be at the center of the gaming experience and gamers tell us they desire to play, connect and share anywhere, no thing where they are. Nosotros concur.

Apple'south master goal seems to exist to maintain control over the App Store and the apps and games that are allowed to officially be on iPhone and iPad. The company is obviously agape of losing command by allowing games to work in ways that it cannot control, which could set a precedent for third-party developers to rely on platforms like xCloud and Stadia to bring their games to the iPhone and iPad, instead of using the App Store.

Whether Apple tree will do what'due south right for its customers and change its policies soon is unclear. Facebook Gaming only launched without games after waiting for months for Apple tree to requite in. The all-time bet for gamers who desire to have advantage of xCloud and Stadia from their smartphones is to use Android.